Somewhere along the way, watches stopped telling time and started telling you what to do. Track your steps. Check your heart rate. Answer your text messages. Measure your sleep patterns. Don't forget to charge.

We're done with that.

Weekend Watch Co. was built for guys who just want a minimalist, good looking watch that feels great on the wrist and stays out of the way. No apps. No notifications. No charging. Just FSC-certified bamboo, hand-stitched leather, and a Miyota movement that runs for three years on a single battery.

It started at a Fantasy Football Draft between two guys who wanted something simple and couldn't find anything that felt or looked right. So they invented a watch that celebrates the weekend instead of digitizing it.

Built for the Weekend. Worn all week.